In this article the author Steven Heller interviews Milton Glasser about I love NY logo. When Glasser at first did this logo it was for marketing campaign for New York city. Glasser expected that his design will last only for few months then it will die, but the unexpectedly, the logo become a successful icon and continued to be sold until nowadays.
Glasser modified his logo After 9/11 attacks, he added I Love NY more than ever with a little black spot on the red heart to symbolize the effect of that attack on people’s hearts. Many visitors to the city bought the I love NY T-shirts to show their support, unity to the people of this city. This logo has become apart of American Pop culture.
Changing a logo according to the events is a way to express emotions toward that event. We see a lot of logos changes according to events. For examples: google, and the latest events in the middle east when they changed icons in their flags. And what happened in the last two years in Jeddah floods, people changed the logo of the secretariat of Jeddah city logo to betrayal Jeddah. Or the logo of Jeddah Gheer to Jeddah Gheerget, which means Jeddah is drawn. A simple logo has an impact in expressing our feelings towards an issue and this simple logo sometimes can tells a lot than words.
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