my opinion about ( Reality )

knowing exactly the culture and tradition of the country helps a lot in designing and branding. the more the designer search and dig deep, the more smart and impressive ideas he gets. in the presentation they covered this topic form a good perspective , showing examples here in KSA that really shows what they are talking about and also showing international examples. the CEO was a good example to show and explain , they have this motto " the brand is the thing" and this is what the presentation is all about.